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Monday 25 September 2023

Meri Mati-Mera Desh Campaign Activities 2023

Meri Mati-Mera Desh Campaign Activities 2023 in all schools Implementation of Meri Mati-Mera Desh campaign - Activities conducted as per the schedule - Instructions - Issued

Samagra Shiksha - A.P - SIEMAT - Implementation of Meri Mati-Mera Desh campaign - Activities conducted as per the schedule - Instructions - Issued - Reg Rc. No. SS-15021/14/2021-SAMO-SSA,    Dt: 22/09/2023


Ref:- D.O.No.02-02/2023-IS.14-Part(4), dt.13.9.2023 of the Secretary, Government of India, Ministry of Education, Department of School Education and Literacy, New Delhi.


All the District Educational Officers and Additional Project Coordinators in the state are informed that , Meri Maati Mera Desh (MMMD) is the finale programme of Azadi Ki Amrit Mahotsav Commemoration. It envisages paying tributes to all those veers and viranganas who have made the supreme sacrifice for the country.


In the first phase of MMMD different events held across rural and urban India. These included following:

  1. Construction of memorial plaques with names of local brave hearts (2 lakh + constructed already).
  2. Felicitation of brave hearts and their families
  3. Planting of saplings (2 crore+) and creation of 2 lakh + local Amrit Vatikas
  4. Taking of Panch Pran pledges (about 4 crore uploads on MMMD website)
  5. Singing of Rashtragaan and hoisting of National Flag at events held

In the second phase of MMMD mitti is being collected from each household of India as a symbolic contribution and expression of people’s participation towards the creation of an Amrit Vatika in Delhi. Where mitti is not available people can contribute a grain of rice. The Amrit Vatika along with an AKAM Memorial will be a lasting legacy and permanent reminder of the entire commemoration of Azadi Ki Amrit Mahotsav and the spirit of valour and sacrifice of our veers who made our freedom and progress a reality. The overall timelines for this phase of the programme are as follows:


Starting Date

Ending Date




30th September

Mitti Collection at local level Villages and Wards

1st October

13th October

Programmes at Blocks  and  Municipal Corporation, Municipalities City Councils etc. Mitti from the villages/wards is brough here to be mixed

22nd October

27th October

Movement of Kalash from blocks & urban local bodies to the State Capital Ceremonial send-of programmes

28th October

1st November

Programme in Delhi


In this connection, it is requested to kindly note the following action points and timelines for implementation of Amrit Kalash Yatras:

  1. 1st – 30th September 2023: At school level, on any particular day during 1st to 30th September, following activities are to be undertaken:
  2. Prabhat Pheries to be organized by all schools (Government /Aided/Private/KVs/NVs in their villages , defned by the catchment area.
  3. Prabhat pheries to be conducted with National Flag pictures of local veers, charts and printouts of Panch Pran Pledge, pictures of local shilaphalakam that may have been put up in your locality etc. National Flags may be purchased from local post office.
  4. During Prabhat Pheries, the participants to play Dhol, Nagadas & other musical instruments as per local traditions to create a festive
  5. Patriotic songs to be sung and Mitti Anthem created by the ministry of Culture to be played during Prabhat Pheries. Listen and download the Mitti Anthem from this link:https://www/ v=IltUvt03200
  6. Students will also disseminate information on rationale of Amrit Mahotsav, National and local heroes, contribution and sacrifce for attainment of independence during prabhat pheries
  7. The Prabhat Preries may fnally return back to school and/ or converge at a nodal school wherein parents and community influencers and members will also be invited to participate and discuss about the importance of Meri Mati Mera Desh, Azadi Ka Amrit Utsav, Panch Pran , Bravehearts (veers) etc., and felicitate the “Veers”.
Competitions such as Essay Writing, Art & Rangoli Making, Patriotic Song Singing, Skits, Story Telling etc., specially focusing on patriotic themes and local veers to be conducted.

Messages from School Principals on messaging groups on this campaign, theme, activities being undertaken by the schools etc.,

School Principals to invite local and regional media to cover student initiatives being undertaken under this campaign.

Special features in school Magazines on Meri Maati Mera Desh to be written by students.

Host a talk cum presentation by the local District Collector/District Magistrate!Panchayat Memberss and/ or other Government Officials directly involved with the campaign in your region. Encourage students to hold a question answer session post the talk.

Participants in local Amrit Kalash Yatras being held by synergizing eforts with local representatives and joining existing yatras being held in your locality.

Panch Pran Pledge: During school assembly, students, community members and all the participants will take a solemn pledge covering Panch Pran of the Hon’ble Prime Minister, affirming their commitment to the country.

The pledge given below to be translated into local languages and administered

We Pledge to:

  • Make India developed and self-reliant by 2047
  • Remove any trace of colonial mindset
  • Celebrate our heritage
  • Strengthen unity and respect those who protect the country
  • Perform the duties of a citizen.

తెలుగులో పంచ ప్రాణ ప్రతిజ్ఞ:

1. అభివృద్ధి చెందిన భారతదేశంలో నా పాత్రను నేను సక్రమంగా నిర్వహిస్తానని ప్రతిజ్ఞ చేస్తున్నాను.
2. నాలో ఉన్న వలసవాద మనస్తత్వాన్ని తొలగిస్తానని ప్రతిజ్ఞ చేస్తున్నాను. 
3. సుసంపన్నమైన భారతీయ సాంస్కృతిక వారసత్వాన్ని పరిరక్షించడంలో అభివృద్ధి చేయడంలో ఎంతో గర్వపడతానని ప్రతిజ్ఞ చేస్తున్నాను. 
4. నా దేశం యొక్క ఐక్యత కోసం సంఘీభావం ప్రకటించుటకు నిరంతరం కృషి చేస్తానని  ప్రతిజ్ఞ చేస్తున్నాను. 
5. నా దేశం పట్ల నాకున్న విధులను బాధ్యతలను నెరవేరుస్తానని ప్రతిజ్ఞ చేయుచున్నాను.
6. మన దేశం కోసం ధైర్యంగా ప్రాణాలు వొదిన త్యాగధనులను గౌరవిస్తానని మరియు దేశ సంరక్షణ పురోగతికి స్వయంగా అంకితం అవుతానని ప్రతిజ్ఞ చేస్తున్నాను.
  1. Pledge taking selfies may be uploaded on Incase students do not have phones I n school they can be go home and upload a selfe.
  2. Shilaphalakam: A fundamental aspect of the program has been the Dedication of Shilaphalakam (memorial) to express heartfelt gratitude to the brave hearts (Veers) who have made the supreme sacrifce. Shilaphalakams can be made part of the school programmes in the following way
  3. Families or veers whose names are on local shilaphalakams may be invited to the school for felicitations.
  4. Students can create their own tributes to veers whose names are on the shilaphalakam and few students along with a teacher or principal can visit a local veers’ family and hand over the same.
  5. Students may be taken to the spots where shilaphalakam has been erected and stories of valour and courage of veers shared.
  6. In case there is an existing shilaphalakam in your school- floral tributes to be paid, skit prepared on the local veers whose names are part of the plaques, birth and death anniversaries of local veers commemorated etc.
  7. This a great opportunity to create awareness among the students and community regarding Azadi ka Amrit Mahotsav (AKAM) and the contributions of National and local heroes. Therefore, a proper Social Media Plan for wide scale dissemination may be prepared. The activities of Prabhat Pheri, Assembly, Pledge taking of Panch Pran etc., may be shared through diferent media platforms i.e., official portal/websites, twitter (X) handle, Facebook, Instagram page etc., The photo/videos may be shared with #MeriMatiMeraDesh;#AmritKalashYatra.
1st – 13th October 2023: At the Block level, following activities would to be undertaken.
  1. District Collectors/ District Magistrates are coordinating the events at block/Urban Local Body (ULB) levels in consultation with Panchayati Raj Institutions (PRIs) and other relevant
  2. Teachers and students to participate in these programs via cultural programs, patriotic singning, support in stage decoration, anchoring, audience management etc., in the spirit of jan bhagidari and collaboration.
  3. Local Youth Volunteers from NYKS may be contacted to establish synergies List Enclosed.
  4. It is suggested that the nodal school or the bigger schools can reach out to the local administration and ofer the school  playground, auditorium, hall etc., as the official venue for the  local programme to be held at the block/urban local body where  mitti from diferent kalash is to be mixed. This way the  outreach programme being held in the school can become the  official event for that locality.
22nd – 27th October 2023 (Activities at Capital of States & Union Territories):

  • All the kalash from the blocks and local urban bodies will be brought to the capital of the state/UT and a ceremonial send of programme is planned to be organized by the local administration.
  • Programmes are expected to be led by Hon’ble Chief Minister, H.E. the Governor/Lt.Governor and/or other dignitaries as deemed ft. and participation in cultural programmes, stage decoration, patriotic singing, invite & poster design, audience management and large presence of students and teachers.
  • Approximately 3-4 people from each block/local urban body in the State/UT are expected to travel to Delhi from National Programme. Schools may reach out to local authorities in each block/urban body to ensure representation of few teachers and students as part of the overall contingent for the State coming to Delhi.

 Therefore, all the District Educational Officers and Additional Project Coordinators in the state are requested to issue instructions to all the Headmasters in their jurisdiction to ensure smooth implementation of the Amrit Kalash Programme by conducting all programs at school level on 26.9.2023 and up load events on Google tracker. A Google tracker has been created for this purpose which would need to be updated on a daily basis. The link is as follows:

MMMD Meri Mati Mera Desh Conducting activities of Meri Mati Mera Desh as part of Azadi ka Amrit Mahostav:

  • Conducting activities at School level in 26 th (25 th to28th) like Essay writing, Story telling, Songs, Skits, Rangoli, Fancy dress on the theme of Brave hearts and patriotism. 
  • Prabhat Pheri (ప్రభాతభేరి ఉదయం 8:30 గంటల లోపల పాఠశాల విద్యార్థిని విద్యార్థులతో మేళతాళాలతో అంటే మన స్కూల్లో ఉన్నటువంటి డ్రమ్స్ వతో, జాతీయ నాయకుల చిత్రపటాలని ప్రదర్శిస్తూ, జాతీయ జెండాలు పట్టుకుని స్వతంత్ర సమరయోధుల నినాదాలు ఇస్తూ కాసేపు పాఠశాల ఆవరణలో కానీ ఆ గ్రామంలో కానీ చిన్న ర్యాలీ చేయాలి. ర్యాలీ ముందు ముందు మేరీ మిట్టి మేర దేశ్ బ్యానర్ ని పట్టుకోవాలి) by showing charts, pictures of Veer and National flag .
  • *Amrith kalash Yathra collecting mitti from villages* (ఒక చిన్న కలశంలో విద్యార్థిని విద్యార్థుల చేత అలాగే అక్కడ ఉన్న ఇతర సమాజ సభ్యులు చేత గుప్పెడు గుప్పెడు మట్టి లేదా ఒక చిన్న స్పూన్ అంత మట్టిని ఆ కలశంలో వేయించి దాన్ని పిల్లలందరూ ఒక చిన్న ర్యాలీల పాఠశాలకి కమిటీ మెంబర్స్ / SMC తో కలిసి తీసుకురావాలి.
  • ఇంగ్లీషు, హిందీలో ప్రతిజ్ఞ ఇచ్చారు. దాన్ని తెలుగులోకి అనువదించి మీకు అందిస్తున్నాము.
  • మీ పాఠశాల ఆవరణలో స్థానిక స్వాతంత్ర సమరయోధులు ఉంటే వారి పేర్లతో లేదా జాతీయ నాయకుల పేర్లతో ఒక స్తూపాన్ని, శిలాఫలకాన్ని ఏర్పాటు చేసి పెద్దలతో ఆవిష్కరింప చేయాలి.
  • పాఠశాల ప్రధానోపాధ్యాయులు వారు పాఠశాల స్థాయిలో సెప్టెంబర్ 25, 26 ,27 ,28న ఈ కార్యక్రమాలన్నీ జరిపి Academic monitoring officer కి వివరాలు అందజేయాలి .ఏ ఏ కార్యక్రమాలలో ఎంత మంది విద్యార్థినీ విద్యార్థులు పాల్గొన్నారు అన్న వివరాలు స్థానిక ఎంఈఓ, AMOకి అందజేయాలి.
  • పాఠశాల స్థాయిలో పైన పేర్కొన్న ఆక్టివిటీస్ లో ప్రతి ఆక్టివిటీకి అద్భుతంగా ఉండగలిగిన రెండు ఫోటోలని ఎంపిక చేసి అప్లోడ్ చేసి కి పంపాలి.

This should be treated as Most Urgent and submit compliance report to the undersigned without fail.

మేరీ మట్టి మేర దేశ్ ప్రోగ్రాం లో భాగంగా నిర్వహిస్తున్న కార్యక్రామాలకు సంబంధించిన ఫోటోలు మరియు వీడియోలు ఈ క్రింది లింక్ లో ఈ రోజు సాయంత్రం 04.00 గంటల లోపల అప్లోడ్ చేయవలెను.

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